Facts about the course
- ECTS Credits:
- 7.5
- Responsible department:
- Faculty of Business Administration and Social Sciences
- Course Leader:
- Carlos Sousa
- Lecture Semester:
- Autumn
- Teaching language:
- English
- Duration:
- ½ year
ADM120 Marketing (Autumn 2024)
About the course
- Fundamentals of Marketing Management
- Understanding the Market
- Developing a Viable Market Strategy
- Designing Value
- Communicating Value
- Delivering Value
- Managing Growth
The course is connected to the following study programs
- Bachelor in Logistics and Supply Chain Management
- Bachelor in Economics and Business Administration
- 1 year Program in Business Economics
- Individual Study Courses/Part- time studies
- Bachelor in Sport Management
- Bachelor in Politics, Law and Administration
- Exchange programme - Bachelor's level
Recommended requirements
None
Reduction of Credits
This course’s contents overlap with the following courses. A reduction of credits will occur if one of these courses is taken in addition:
Course | Reduction of Credits |
---|---|
BØK320 – Marketing | 7.5 |
ADM120N – Marketing | 7.5 |
The student's learning outcomes after completing the course
Knowledge:
By the end of the course students will:
- Have knowledge and understanding of essential principles of marketing.
- Have an in-depth understanding of how a firm can achieve competitiveness through the design and implementation of market-responsive programmes
Skills:
By the end of the course students will:
- Be able to understand the principles of marketing management, planning and strategy
- Be able to evaluate the marketing function and the role it plays in achieving organisational success
- Be able to utilise information of a firm's external and internal environment to develop appropriate marketing strategies
- Be able to apply theoretical frameworks to real-world marketing situations
General competence:
- Competence relevant to the needs of existing and future managers, such as develop factually supported arguments in oral and written communication.
- Identify and analyse problems and create processes to solve them
- Competence to identify and analyse ethical, social, environmental, and cultural dilemmas in marketing.
Forms of teaching and learning
2 hours of lecture per week
Examination
- Form of assessment: School assessment
- Proportion: 100%
- Duration: 2 hours
- Grouping: Individual
- Grading scale: Letter (A - F)
- Support material: Only general dictionary in mother tongue/Norwegian/English in paper version
Syllabus
The current reading list for 2024 Autumn can be found in Leganto
Last updated from FS (Common Student System)
July 16, 2024 4:32:04 AM