ADM120 Marketing (Autumn 2023)

About the course

• Fundamentals of Marketing Management
• Understanding the Market
• Developing a Viable Market Strategy
• Designing Value
• Communicating Value
• Delivering Value 
• Managing Growth

The course is connected to the following study programs

• Bachelor in Logistics and Supply Chain Management
• Bachelor in Economics and Business Administration
• 1 year Program in Business Economics
• Individual Study Courses/Part- time studies
• Bachelor in Sport Management
• Bachelor in Politics, Law and Administration
• Exchange programme - Bachelor's level

Recommended requirements

None

Reduction of Credits

This course’s contents overlap with the following courses. A reduction of credits will occur if one of these courses is taken in addition:

Course	Reduction of Credits
BØK320 – Marketing	7.5
ADM120N – Marketing	7.5

The student's learning outcomes after completing the course

Knowledge:

By the end of the course students will:

• Have knowledge and understanding of essential principles of marketing.
• Have an in-depth understanding of how a firm can achieve competitiveness through the design and implementation of market-responsive programmes

Skills:

By the end of the course students will:

• Be able to understand the principles of marketing management, planning and strategy
• Be able to evaluate the marketing function and the role it plays in achieving organisational success
• Be able to utilise information of a firm's external and internal environment to develop appropriate marketing strategies
• Be able to apply theoretical frameworks to real-world marketing situations

General competence:

• Competence relevant to the needs of existing and future managers, such as develop factually supported arguments in oral and written communication.
• Identify and analyse problems and create processes to solve them
• Competence to identify and analyse ethical, social, environmental, and cultural dilemmas in marketing.

Forms of teaching and learning

2 hours of lecture per week

Examination

• Form of assessment: School assessment
• Proportion: 100%
• Duration: 2 hours
• Grouping: Individual
• Grading scale: Letter (A - F)
• Support material: Only general dictionary in mother tongue/Norwegian/English in paper version

Syllabus

Pensumoversikt

• ADM120 Marketing