Facts about the course
- ECTS Credits:
- 7.5
- Responsible department:
- Faculty of Business Administration and Social Sciences
- Course Leader:
- Harald Klaus Dolles
- Lecture Semester:
- Autumn
- Teaching language:
- English
- Duration:
- ½ year
IDR804 Seminars in Marketing, media and sponsorship (Autumn 2019)
About the course
The seminar series will focus on important aspects within sport and event marketing, media and sponsorship including the context. The focused seminar approach provides a deeper understanding of specific topics, that might may vary by year, due to the development of the industry and the availability of experts. However a preliminary seminar line-up will be available at the end of second term. Seminar topics taught earlier in the seminar series included: Digitalization in Sports, Markets and Consumers, Sport Sponsorship, Activation and Action, Social Media Marketing, Communication and Sports, or Unveiling the Mysteries of Branding in Sports.
The course is connected to the following study programs
The student's learning outcomes after completing the course
To introduce up-to-date issues in marketing, media communication, sponsorship and branding in sports. The seminar series will assist students in gaining relevant conceptual theoretical frameworks, knowledge, and skills sets necessary
- to develop and implement sports marketing, communication, sponsorship and branding strategies in sport organizations or other industries using sports/sports events as a marketing channel (learning outcome: knowledge);
- to understand the process of integrating digital technologies into marketing activities (learning outcome: knowledge);
- to solve complex problems related to the topics (learning outcome: skills); and
- to measure the effectiveness of marketing strategies within those fields (learning outcome: skills).
After completing the course, and as general competences students should be capable of employing effective marketing communication strategies relevant for working in the industry. Students have developed awareness of different contexts which influences marketing communication in general, with an emphasis on particular decisions involving ethical aspects and the marketing of products and services.
Forms of teaching and learning
3 seminars (2.5 ECTS each) provided by invited guest lecturers. Each seminar will cover in total 25 study hours, including 15 mandatory classroom hours, consisting of lectures, assignments, case discussions, team work and presentations, working in groups and/or individually.
All compulsory seminar activities must be successfully passed in order to take the examination provided for each seminar.
Working activities are depending on the specific seminar topic. The reading list, literature and programme for each seminar will be provided in advance. It is expected that the students read the study material provided by the lecturers ahead of the seminar to prepare themselves and be able to contribute to the discussions in the classroom. Because of the high level of interactive activities and relatively small-sized groups each seminar supports a high degree of engagement by the students. Active participation throughout each seminar is highly encouraged.
Coursework requirements - conditions for taking the exam
- Mandatory coursework: Assignment(s)
- Courseworks given: 6
- Courseworks required: 6
- Presence: Required
- Comment: Two mandatory (team) assignments during each seminar. The (team) work’s progress and results is to be presented in class. A “pass” on all (team) assignments is needed in order to participate in the course exam.
Examination
- Form of assessment: Home assessment
- Proportion: 33,3%
- Duration: -
- Grouping: Individual
- Grading scale: Letter (A - F)
- Support material: All printed and written supporting material
- Form of assessment: Home assessment
- Proportion: 33,3%
- Duration: -
- Grouping: Individual
- Grading scale: Letter (A - F)
- Support material: All printed and written supporting material
- Form of assessment: Home assessment
- Proportion: 33,3%
- Duration: -
- Grouping: Individual
- Grading scale: Letter (A - F)
- Support material: All printed and written supporting material