ADM120 Marketing (Autumn 2018)

About the course

• The tasks of marketing
• The history and development of marketing
• Basic definitions and terms
• Marketing management
• The strategic foundation of marketing
• Buyers behavior in consumer to business markets
• Segmentation, market analysis and prognosis
• Market and customer approach
• Relations- and dialogue marketing
• Service marketing and service quality
• Ethics, environment and CSR (corporate social responsibility)
• E-business and global marketing

The course is connected to the following study programs

• Bachelor in Logistics and Supply Chain Management
• Bachelor in Economics and Business Administration
• 1 year Program in Business Economics
• Individual Study Courses/Part- time studies
• Bachelor in Sport Management
• Bachelor in Law and Administration
• Exchange programme - Bachelor's level

Recommended requirements

None

Reduction of Credits

This course’s contents overlap with the following courses. A reduction of credits will occur if one of these courses is taken in addition:

Course	Reduction of Credits
BØK320 – Marketing	7.5
ADM120N – Marketing	7.5

The student's learning outcomes after completing the course

Learning outcome: After completing the course, the successful student should:

• Be familiar with core issues, theories, models and methods in marketing.
• Have business understanding by walkthrough/presentation of business cases which gives an understanding of the marketing¿s areas.
• Be able to participate in the solution of simple marketing problems. 

Forms of teaching and learning

2-3 hours of lecture per week

Examination

• Form of assessment: Written school assessment
• Proportion: 100%
• Duration: 4 Hours
• Grouping: Individual
• Grading scale: Letter (A - F)
• Support material: Only general dictionary in mother tongue/Norwegian/English in paper version

Syllabus

Possible litterature:                        
Kotler, Philip: Markedsføringsledelse. Gyldendal akademisk forlag, 2004.
Kotler, Philip; Keller, Kevin Lane: Marketing Management. Pearson Education 2016.