LOG206 Digital Business Management (Spring 2023)

About the course

The path to digital business success is not straightforward. Selecting correct strategic direction and surviving in an increasingly harsh competitive environment is quite challenging. While several flagship digital businesses are now leading global brands, failure rates of digital transformation and digital business start-ups are also alarming. The good news is that successful firms have leant and implemented the right strategic decisions about digital technology, marketing, and supply chain management.

Against the above backdrop, LOG206 aims to provide knowledge and practical skills to help students navigate digital business management. The course identifies and presents fundamental management principles and decisions required by organisations engaging in digital transformation. Some of the key questions include: How to create a compelling value proposition? Which business models should we implement? Which external environment factors should digital business managers consider? How to optimise digital assets? In which ways can Big data be used to create and deliver value? How to carry out digital transformation?

The course takes an integrative approach by drawing on insights, theories and models from many disciplines such as information systems, marketing, economics, supply chain management and strategy.

 

Core topics covered include:

• Introduction to digital business management

• Business models

• Macro environment of digital business

• Technology solutions for digital business

• Digital business strategy

• Digital supply chain management

• E-commerce and freight distribution

• Innovative urban freight transport

• Digital Marketing

• Managing digital business transformation

The course will be assessed based on a home exam, divided into two parts, the first carrying 30% and the second 70% of the final grade. The first part of the exam will require your reflection on three topics covered during the semester, while review questions that reflect the nature of the questions in the second part will be provided one month before the final exam. While questions in the final exam will be in English, students can present their answers in Norwegian or English.

 

The course is connected to the following study programs

• Bachelor in Logistics and Supply Chain Management
• Bachelor in Economics and Business Administration
• Individual Study Courses/Part- time studies
• 1- Year Program in Information Processing
• Bachelor in Petroleum Logistics and Economics
• Bachelor in Sustainable Logistics and Circular Economics
• Bachelor in IT and Digitalization
• Exchange programme - Bachelor's level

Required prerequisite knowledge

None

Recommended requirements

None

Reduction of Credits

This course’s contents overlap with the following courses. A reduction of credits will occur if one of these courses is taken in addition:

Course	Reduction of Credits
LOG206N – Digital Business Management (online)	7.5

The student's learning outcomes after completing the course

Knowledge

After completing this course, a student who fully engages with the course activities shall have knowledge about:

•Basic principles of business and their application to digital business.

•Relevant technology solutions for digital business

• Approaches to developing digital business strategy

• Essential elements of digital transformation

• The role of digital technologies in enhancing social, environmental and economic sustainability

 

Skills

After completing this course, a student who fully engages with the course activities shall be able to:

• To examine a business model

• To innovate a business model

• To select suitable technology solutions for digital business

• To develop an effective digital business strategy

• To management digital transformation

 

General competencies

After completing this course, a student who fully engages with the course activities shall have the following competencies:

•ability to analyse business problems

•ability to evaluate and make informed decisions

•ability to reflect on tasks and create an action plan

 

Forms of teaching and learning

• Two hours of lectures and discussions every week
• Weekly exercises
• Students' reflection on their learning

Examination

• Form of assessment: Digital home assessment

• Proportion: 70%

• Duration: 4 hours

• Grouping: Individual

• Grading scale: Letter (A - F)

• Supported material:

 

• Form of assessment: - Digital home assesment

• Proportion: 30%

• Duration: 2 hours

• Grouping: Individual

• Grading scale: Letter (A - F)

• Supported material:

Course evaluation

The course is evaluated according to HiMolde's quality system