Facts about the course
- ECTS Credits:
- 2.5
- Responsible department:
- Faculty of Logistics
- Course Leader:
- Arild Hoff
- Lecture Semester:
- Autumn
- Teaching language:
- English
- Duration:
- ½ year
LOG904-169 Business to Business Marketing (Autumn 2020)
About the course
Course content (abstract): This course presents the particular marketing characteristics and requirements of marketing in business to business (B2B) markets, providing students with an appreciation of the decisions in developing a marketing strategy for Business markets.
Topics covered: Dimensions of B2B Marketing; Organizational Buying Behaviour; Customer Relationship Strategies; Business Marketing Communications.
The course is connected to the following study programs
- Master of Science in Logistics
- Experience-based Master in Logistics
- Master of Science in Sustainable Energy Logistics
- Exchange programme - Master's level
- Master of Science in Sustainable Transport and Urban Mobility
Recommended requirements
General business or marketing but not essential
The student's learning outcomes after completing the course
This course will provide participants with a thorough understanding of the fundamentals of Business to Business marketing and equip them with the necessary knowledge for understanding B2B market strategies and business relationships.
Forms of teaching and learning
This course will provide participants with a thorough understanding of the fundamentals of Business to Business marketing and equip them with the necessary knowledge for understanding B2B market strategies and business relationships.
Examination
Form of assessment: Home assessment with presentation
-
Proportion: 50%
-
Duration: -
-
Grouping: Group
-
Grading scale: Letter (A - F)
Form of assessment: Home assessment without presentation
-
Proportion: 50%
-
Duration: -
-
Grouping: Individual
-
Grading scale: Letter (A - F)
Syllabus
TBA