Facts about the course
- ECTS Credits:
- 2.5
- Responsible department:
- Faculty of Logistics
- Lecture Semester:
- Autumn
- Teaching language:
- English
- Duration:
- ½ year
LOG904-122 Designing and Managing Marketing Channels (Autumn 2018)
About the course
The focus of this seminar is to examine key elements that influence the design of marketing channels from structural, behavioral and governence viewpoints and takes into consideration the perspectives of suppliers, channel members and organizational buyers. This seminar will address important conceptual frameworks from the channels and organizational buying literatures as well as their application in real life settings. Topics will include:
- Rationale for Marketing Channels
- A Framework for Channel Analysis: Design & Implementation
- Channel Power, Dependency & Locus of Control; Conflict Management
- Theoretical Perspectives on Channel Governance
- Opportunism and Behavioral Norms in Channel Relationships
- Control Mechanisms & Structures
- Sourcing Strategies
Lecturer: Rodney Stump
The course is connected to the following study programs
- Master of Science in Logistics
- Experience-based Master in Logistics
- Master of Science in Petroleum Logistics
- Exchange programme - Master's level
Recommended requirements
Undergraduate or Graduate Principles of Marketing class
The student's learning outcomes after completing the course
Students will become familiar with the major theoretical frameworks that pertain to channel (exchange) relationships and channel governance.¿
Students will be able to critically evaluate channel (exchange) relationships to identify transaction risks and propose control mechanisms or structures to manage those risks.
Forms of teaching and learning
Lecture/discussion, in-class assignments and case analyses
Examination
- Form of assessment: Home assessment
- Proportion: 40%
- Duration: -
- Grouping: Individual
- Grading scale: Letter (A - F)
- Support material: All printed and written supporting material
- Form of assessment: Home assessment
- Proportion: 60%
- Duration: -
- Grouping: Individual
- Grading scale: Letter (A - F)
- Support material: All printed and written supporting material