Brown Bag Seminar: "To Stay or Not to Stay, that is the Question: Navigating Failure and Triumph in Foreign Market Entry"

Welcome to a new Brown Bag Seminar, this time with Professor Carlos Sousa. The title of the seminar is "To Stay or Not to Stay, that is the Question: Navigating Failure and Triumph in Foreign Market Entry"

Abstract:

In recent decades, the phenomenon of globalization has driven firms to venture into foreign markets. However, as these markets have become more competitive, firms have been compelled to exit for various reasons. This study aims to fill a gap in the literature regarding exit and re-entry decisions of MNEs from emerging markets in other emerging markets. The study aims to provide a better understanding of the role institutions of a host country and its voids play in decisions of exiting a market and shaping a re-entry.

Published Nov. 15, 2023 9:27 AM - Last modified Nov. 15, 2023 9:27 AM